I continue to work on my sign exposé. This small business sign in my neighbourhood caught my attention:
This is a classic misuse of the apostrophe — or is it? Maybe the owner’s name is, say, Dooley, and the name of the business is a clever take on that — you know, it’s Doo’s business for dogs. Geez, I hope so, because if not, Doo’s is just wrong: one o and an apostrophe too many. Stay tuned: I’m going to talk to the owner to find out.